We noted that there would likely be overlap among these stages, and the order might differ, depending on the business, the sector, and the country. In a previous article, McKinsey described five qualities that will be critical for business leaders to find their way to the next normal: resolve, resilience, return, reimagination, and reform. The result: by reimagining everything, Brazil came back stronger.Īs businesses around the world consider how they can return from the torment inflicted by the coronavirus, Brazil’s journey from failure to triumph provides food for thought. And it required leadership, both in management and on the field. ![]() It required building a cohesive team, even as most of the roster changed. ![]() Making this turnaround required innovation, in particular, the creation of a unique attacking style of soccer.
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